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Texas Elite Spartans
Homepage Redesign & Performance Optimization
OVERVIEW
This project focused on redesigning the Texas Elite Spartans website to improve user experience, strengthen brand identity, and increase conversion performance. While the homepage was the primary focus, additional key pages were redesigned to create a more cohesive and user-friendly experience across the site.
CHALLENGE
The existing website lacked structure, visual hierarchy, and consistency across pages. The homepage did not clearly communicate the program’s value, and supporting pages such as the roster and informational sections were difficult to navigate and visually disconnected. This created friction for both athletes and parents trying to explore the program and take action.
PROJECT GALLERY
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