WNFC Website UX & Homepage Redesign
OVERVIEW
This project focused on redesigning the WNFC website homepage to improve usability, strengthen brand consistency, and support multiple user journeys including athletes, sponsors, and fans. In addition to the homepage redesign, the project included navigation restructuring, campaign page creation, and SEO optimization to create a more cohesive and scalable digital experience.
CHALLENGE
The existing website lacked clear structure and consistency, making it difficult for users to navigate and find key information. Multiple audiences with different goals were not being effectively guided through the experience. Inconsistent branding and limited SEO optimization reduced both user trust and visibility, while campaign initiatives lacked dedicated, conversion-focused landing pages.
